Who is Mr Shifter?

Serious tea fans may know the name Mr Shifter.   But, who is he?  Mr. Shifter is a character in the PG Tips chimp commercials, which were the longest-running single advertising campaign the UK.  Monkey, who currently appears in the PG Tips ads, pays homage to Mr. Shifter.  On the official PG Tips company web site, monkey wears a t-shirt honoring Mr. Shifter.

PG Tips monkey honoring Mr. Shifter.
Mr. Shifter is mentioned in this classic PG Tips commercial.

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