IRN-BRU is Scotland’s other national drink. But now, IRN-BRU consumption in England has almost caught up to Scotland.
IRN-BRU sales in England rose 20% in 1 year. IRN-BRU sales in Scotland rose 5%. According to the company, part of the increase in sales in England is due to sponsorship of the English Rugby League.
IRN-BRU sells about 2 millions drinks per week in Scotland.