Please Note: After this post, we were contacted by Typhoo’s PR agency and Typhoo is not planning to make all teas Fair Trade. Read this for more information.
In an effort to set themselves apart from other English brands, Typhoo is planning to make all teas FairTrade certified, according to a report in Marketing Magazine. At the same time, the company will introduce a new tagline “Make Tea Fair.” The expected date when this is to happen is unknown.
Recent research shows that most consumers would like tea brands to become FairTrade certified. Although its teas are not currently FairTrade certified, Typhoo has an ethical sourcing program, which, the company says, improves conditions for growers and workers.